Est. 2026 · Naples, FloridaThe Glow Issue · Summer 2026It's a lifestyle  
UV ME
Social

Trending Now: The Best Bikinis of the Season, Straight From Your For You Page

If your feed looks anything like ours, it's been one long, sun-soaked scroll of swimwear lately — try-on after try-on, "which one should I keep," styling videos shot in golden afternoon light. Swimwear has become one of the most-watched corners of the internet, and that constant churn has a real upside: the trends move fast, the best styles rise to the top, and by the time summer peaks, the season's must-have silhouettes are obvious.

So we did the scrolling for you and pulled the bikini trends actually defining the season — what's blowing up, why it's resonating, and how to wear each one like it was made for you. Every look in this edit lives in the UV Me Sun Shop, so when one stops you mid-scroll, you can go straight from inspiration to cart.

1. String & Micro: Minimal, Adjustable, Everywhere

The string bikini never really left, but this season it's the undisputed main character. The appeal is part aesthetic, part genius engineering: all those delicate ties mean the suit adjusts to you, cinching exactly where you want it. The micro-triangle top rides the same wave — barely-there, breezy, and surprisingly versatile across body types because the fit is yours to set.

How to wear it: lean into the ease. A solid, sun-warmed color, gold layered necklaces, and a sheer cover-up thrown over the top. Confidence is the styling.

2. Bold Prints & Saturated Color

After several seasons of quiet neutrals, color is back and unapologetic. Think high-shine brights, retro florals, graphic stripes, and saturated jewel tones that pop against sun-kissed skin and photograph like a dream. A bold print is the fastest way to make a simple silhouette feel expensive and intentional.

How to wear it: let the suit be the statement and keep everything else clean — neutral cover-up, simple slides, minimal jewelry.

3. Mix-and-Match Everything

One of the smartest trends of the season is also the most practical: buying tops and bottoms separately and remixing them. Different sizes top and bottom, a print paired with a solid, a sporty top over a cheeky bottom — the mix-and-match approach is about a wardrobe of swim, not a single suit. It's the trend that quietly solves the age-old "the top fits but the bottom doesn't" problem.

How to wear it: build a little capsule — two tops, two bottoms in colors that all talk to each other — and you've got a week of looks from four pieces.

4. Sporty & Athletic

The sporty set has gone from function to fashion. Racerback and crossback tops, fuller-coverage bottoms, color-blocked or logo-free clean designs — the athletic look reads modern, confident, and genuinely practical for anyone who actually swims, paddles, or chases a wave. It's the trend for the girl whose beach day involves movement, not just lounging.

How to wear it: treat it like athleisure for the shore — pair with a longline top or a sleek one-piece energy, and let it look as good walking the boardwalk as it does in the water.

5. Metallics & Statement Finishes

For the nights that start at the beach and don't end there, metallic and high-shine finishes are having a moment — liquid-look fabrics, soft shimmer, hardware details. It's the swim equivalent of a going-out top: a little more drama, made for golden hour and beyond.

How to wear it: keep it the hero. Sun-warmed skin, a glossy lip, oversized sunglasses, and let the shine do the talking.

6. The Clean Minimal Look

Counter to all the color, the pared-back "clean" aesthetic is just as strong: a perfectly cut solid in cream, chocolate, black, or sand, in a buttery matte fabric, with no logos and no fuss. It's the quiet-confidence trend — the suit that looks effortless because every detail was considered.

How to wear it: this is where fabric quality shows. One beautifully made solid suit, a linen shirt, gold jewelry, done.

The Sun-Smart Note

A trend worth repeating every season: the smaller and cheekier the cut, the more skin you're leaving exposed — so your sunscreen routine has to keep up with your swimwear. Apply generously everywhere, and pay attention to the spots higher and skimpier cuts leave open: the upper hip and outer thigh, the sides and lower back, the chest, and the perennial blind spots (shoulders, the back of the neck, the part in your hair, the tops of your feet). Reapply roughly every two hours and after every swim. A UPF cover-up handles the in-between.

The Glow List

Get the next issue in your inbox.

Keep Reading
Social
Are Spray Tans Still a Thing?
Social
Why We're All Watching Love Island (and the Sun-Soaked Summer It's Selling Us)
Social
Your Grandma's Favorite Game Is the Hottest Thing at the Beach